Lidia Zaragoza leads Fulcrum Property’s marketing strategy, shaping how the Bridge District and Fulcrum’s multifamily communities connect with residents, partners, and the broader Sacramento market. With a career spanning two decades in multifamily operations and prop-tech, she brings deep expertise in branding, digital marketing, and data-driven growth.
At Fulcrum, Lidia oversees portfolio-wide positioning, website development, CRM optimization, and cross-department collaboration that strengthen leasing performance and elevate the resident experience.
Her work blends creativity and operational insight, ensuring Fulcrum’s neighborhoods tell a cohesive story while supporting smart growth and community-focused development.
Lidia is a graduate of UC Santa Cruz and holds a Master of Business Administration from California State University, Monterey Bay.
